I work in the consumer products industry which is going through a tremendous amount of upheaval. I’ve heard it said more than a few times at work how “the world has changed” that it’s become cliche to say it.
Today our chief marketing executive briefed us on what we’re doing in the midst of all this disruption. Something about the way he made his point made me reflect on how I agree that the world has changed, pretty drastically if you ask me, and not just in the way consumers shop for things today. Somehow the pace and degree has accelerated to an unprecedented level.
But what exactly has changed? And was there a critical inflection or turning point when it happened, or were there more than a few? There’s the obvious change relative to US politics. There is the aging of the Baby Boomers and the rise of Millennials. I could go on but I want to know from your perspective: what else?
I genuinely want to open this up to all of you to answer. Now I want to caution you: it will be very easy to answer in the negative, to say, “this happened on X date, and it was much better before.” Let’s try to be neutral or certainly civil in the tone of the responses, so we can hear and learn from one another.
Let me play Virginia O’Hanlan in a sense, and ask you in your words, do you think the world has changed drastically? In what ways has that happened, big or small, in any aspect of life, and what or when was the turning point or turning points? I’d love to hear your thoughts, and yes, I welcome the perspective of the global audience I am lucky to have.
Thanks in advance for your insights!