I’ve never been one to toot my own horn. But a couple of times in my career, I found it necessary to hire someone to help me rethink how I present myself and how my body of work and accomplishments are shared with others. I hired a consultant, a business coach, to help me with it. In plain English, that means I hired a resume writer. I’m not actively looking for a job, but I need the sort of independent critique of my career that I can’t really get from people vested in my day job.
She gave me a self-assessment that took over five hours to complete. We then spent an hour talking about it and how I want my career to progress from here on. One of the keystone questions she asked me is what I am known for and what I want to be known for.
After considerable thought, authentic is one of the words that came to mind. Let me tell you what this means to me.
I take my day job and professional career very seriously. My reputation, integrity, and ethics have always mattered. Thanks to an enormously influential undergraduate college professor in an honors accounting program, I learned early on that if we lose people’s trust in us as professional accountants – if we give them any reason to doubt our ethics – we were done. He taught us that unquestionable ethics, trust, and integrity were foundational elements in the field of public accounting and auditing where he coached all of us to start our careers. While I can’t say that I was naturally drawn to public accounting and auditing from an early age, this call toward high ethical standards was something that resonated quite well with me because that is fundamentally who I am.
Fast forward, I began my professional career with one of the Big Eight world-wide accounting firms. Not one to want to screw things up, I was a pretty serious chick in my early work life. Always the arm’s length professional, always formal, and frankly, always a little bit stiff because I thought that’s who I needed to be. I didn’t want to ever destroy someone’s trust in me. But the real me is witty, and likes to use humor. It was exhausting to always be totally on guard, pleasant, and formal, because the real me is not overly formal at all times.
At one point, I picked up an awesome client, my favorite place to work of all the places I had advised over the prior 20 years, and that’s saying a lot. One of the blessed things about that place was how much their culture values a sense of humor. To this day, the company hangs plaques on the wall to remind employees of what they value, but the thing is, it isn’t just words on a page, or a plaque in their case. Leadership, and therefore the employees, lived it and showed it, every single day.
It was there that I learned how to integrate the real me with the professional me. Totally, authentically me. I found I could credibly be both trustworthy and light-hearted, yet fully able to deliver the gravitas that is needed whenever it is needed. All of these things are important because as an auditor, you are sometimes required to deal with some pretty heavy stuff, very serious business issues, and you need an outlet to laugh or you’d go mad.
What surprised me is how well people responded to the authentic me. Authenticity feeds integrity, something my husband and I try to teach our kids. What you see from me is what you get at work, at home, at church, with friends, wherever. I am the same person.
If you’ve paid attention to my posts, you may have learned that it drives me crazy to hear a leader say one thing but do another, or talk a lot of fluff or nonsense just to obfuscate a lack of substance. Our country has a dearth of leadership in that regard, and it’s something I can deliver, certainly on a smaller scale, so it’s time I talk about that.
What’s is your “brand”? What do you want to be known for and are you delivering it now? Is it coming across clearly in the ways you network, in the work you produce, and in the life you lead? What steps have you taken to hone what you present about yourself to the world? And how well-aligned are your work and personal lives? Do you want them to be?